Go-to-Market Operations (GTM Ops) Lead

The Go-to-Market Operations (GTM Ops) Lead is responsible for executing consumer GTM initiatives with speed, discipline, and operational excellence. The role focuses on driving traffic, improving funnel conversion, and generating high-quality leads through hands-on campaign execution and close collaboration with Online and Channel teams.

This role owns execution levers that directly feed into acquisition outcomes, ensuring GTM plans are delivered accurately, efficiently, and at pace.

Key Responsibilities1) GTM Execution & Orchestration· Own day-to-day orchestration of consumer GTM initiatives, ensuring timely and accurate execution· Coordinate with Online, Channel, and agency teams to ensure GTM readiness across journeys, assets, and tracking· Support rollout of campaigns, pilots, and initiatives with speed and execution discipline 2) Funnel & Conversion Optimisation· Work closely with Online and Channel teams to monitor funnel performance and identify conversion drop-offs and execution gaps· Design and run A/B tests across landing pages, flows, and key touchpoints· Optimise LP → OSP and lead capture journeys to improve conversion and lead quality 3) Creative & CRM Enablement· Manage creative development and iteration with agencies or internal teams· Translate performance insights into clear briefs and optimisation actions· Support optimisation of eDMs and lifecycle touchpoints to improve acquisition and lead outcomes 4) Performance Tracking & Collaboration· Track GTM execution metrics including traffic quality, conversion, and leads· Provide clear updates and recommendations to marketing and portfolio leads· Work closely with Online, Channel teams, and agencies to continuously improve GTM effectiveness Key Performance Indicators (KPIs)1) Primary Execution Levers· Leads and lead generation rate driven by GTM optimisation initiatives· LP → OSP FT rate and improvements across key funnel stages· Quality of traffic entering consumer funnels 2) Execution Quality· Effectiveness of optimisation and testing initiatives· Speed and consistency of GTM rollouts and iterations· Reduction in execution gaps, errors, or rework 3) Collaboration & Enablement· Strength of collaboration with Online, Channel, BI, and agency partners· Clarity and usefulness of GTM insights and recommendations Who We’re Looking ForWe’re looking for someone who embodies ViewQwest’s values of Ownership, Excellence, Collaboration, and Trust, and who thrives in a fast-paced, performance-driven environment.

You are someone who:· Takes ownership of execution quality and outcomes, following issues through to resolution· Thinks systematically about funnels, journeys, and optimisation, not just individual tactics· Is comfortable working through agencies and cross-functional teams to deliver results· Communicates clearly and works constructively with multiple stakeholders· Is detail-oriented but commercially minded, able to prioritise actions that drive impact· Is comfortable operating at pace, iterating quickly, and making decisions with incomplete information

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A/B testing, landing page optimisation, lead capture improvements)· Experience managing creative development and iteration with agencies or internal teams· Familiarity with CRM or lifecycle touchpoints (eDMs, triggered messaging, basic journey flows)· Strong analytical skills with the ability to translate performance data into clear actions· Proven ability to work cross-functionally with digital, channel, and operations teams· Comfortable working in fast-paced, test-and-learn environments· Exposure to subscription-based, telco, e-commerce, or performance-driven businesses is an advantage.