Full-Time Social Media Manager & Agentic Marketing Operator

Social Media Growth & Agentic Content LeadLuxe Lips Pty Ltd | Melbourne, AustraliaPay: $1,100 AUD per fortnight, depending on experienceRole: Full-timeReports to: Digital Marketing ManagerManages: Two DesignersAbout UsLuxe Lips Pty Ltd is a fast-growing, high-performance aesthetics brand based in Melbourne, Australia. We operate at the intersection of organic growth, client experience, short-form content, systems, automation, AI and performance tracking.

Our focus is simple:Grow visibility that converts. Build content systems that compound. Use AI to make marketing faster, sharper and more consistent. Measure what actually moves enquiries, DMs and bookings. We are building a modern, AI-assisted marketing engine using tools like ChatGPT, Claude, Custom GPTs, automation workflows, SOPs, content databases and performance tracking systems. Organic social is not a posting role here.

It is a growth channel directly tied to business performance. The RoleThis is not a traditional Social Media Manager role. This is a Social Media Growth & Agentic Content Lead role. Your job is to protect, grow and compound organic performance across Instagram, TikTok and other relevant platforms. You will report directly to the Digital Marketing Manager and lead the day-to-day organic content function.

You will also manage and guide two designers, turning strategy, trends and performance insights into clear creative briefs, content systems and commercially effective output. You are not expected to own the entire marketing strategy alone. You are expected to own the organic social growth machine. ” You will ask: Did this create demand, increase profile actions, drive website taps, create DMs or influence bookings?

This Role Is NOT For You IfThis role is not for you if you only care about views, likes or pretty content; wait to be told what to do; avoid data; are uncomfortable using AI; paste tasks into ChatGPT and accept the first output; only want to plan but not execute; cannot brief designers; chase trends without considering brand trust; cannot work inside SOPs, systems and feedback loops; do not want to report into a Digital Marketing Manager; want a side hustle; or cannot commit full-time.

If this sounds like you, please do not apply. This Role IS For You IfThis role is for you if you understand organic social can drive real business growth, can think creatively and commercially, know Instagram and TikTok native content, understand hooks, retention, saves, shares and profile actions, care about quality and speed, spot performance shifts early, use AI properly, build systems and can brief designers while owning your area under a Digital Marketing Manager.

Key ResponsibilitiesOrganic Performance OwnershipYou will track and improve organic social performance across reach, non-follower growth, engagement quality, saves, shares, profile actions, website taps, DMs, enquiries, DM-to-booking conversion, content-to-booking attribution and organic revenue influence. You do not just celebrate views.

Team Leadership & Creative DirectionYou will manage and guide two designers by turning organic strategy, content insights and campaign priorities into clear creative direction.

This includes briefing designers, reviewing content before publishing, giving feedback on visual hierarchy, pacing, hooks and platform fit, maintaining Luxe Lips’ brand standard, helping designers understand what is performing and why, improving speed and consistency, and turning repeatable creative needs into templates, systems and workflows. You are not here to micromanage design.

You are here to raise the quality of output and make sure the creative team produces content that supports organic growth, enquiries and bookings. Content Creation & ExecutionThis is not a strategy-only role. You will help conceptualise short-form content, write hooks, captions and scripts, create or edit platform-native content when needed, refine content based on performance data, identify repeatable winning formats and improve visual direction, pacing and message clarity.

You need to understand what feels native to Instagram and TikTok. You care about quality, but you also understand that organic growth requires speed, testing and iteration. Agentic Content OperationsThis is a major part of the role. We are not looking for someone who simply uses AI. We are looking for someone who can become an agentic content operator. That means you can use AI tools, workflows and systems to improve how the marketing team thinks, creates, tests and learns.

You may help build and improve content planning workflows, trend research systems, hook and caption prompts, video scripting workflows, content performance trackers, winning-format libraries, repurposing systems, designer brief templates, creative review checklists, platform-native SOPs and feedback loops between data and creative decisions.

You do not need to be a software engineer, but you must be comfortable working with tools like ChatGPT, Claude, Custom GPTs, Google Sheets, Notion or similar systems, dashboards, automation workflows and SOP libraries. AI is not a replacement for your thinking. AI is a tool you use to think, create, analyse and execute at a higher level. Performance, Trends & OptimisationYou will monitor content performance and audience behaviour regularly.

You should be able to identify drops in reach, engagement shifts, content fatigue, algorithm changes, weaker hooks, declining profile actions, posts that get attention but do not convert, and formats that should be repeated, refined or retired. You will help test and improve hooks, formats, captions, CTAs, posting angles, content pillars, video structures, editing styles, story sequences, profile conversion, DM prompts and enquiry flows.

Luxe Lips is a premium aesthetics brand. Content needs to feel current without damaging trust, credibility or brand positioning. The goal is not just attention. The goal is attention that can turn into trust, enquiries and bookings. Brand Voice & ComplianceOur tone is warm, premium, honest, emotionally intelligent, confident, client-first, polished but human, and direct when needed. Because we operate in the aesthetics space, content must be created carefully.

Content must not feel reckless, exaggerated, misleading, overly clinical or inappropriate for a premium aesthetics brand.

KPIs — How You’ll Be MeasuredYou will be measured on organic reach growth, non-follower audience growth, engagement quality, profile actions, website taps, DMs and enquiry volume, booking influence from organic channels, revenue contribution from organic social, repeatable winning formats identified, quality and speed of content execution, quality of creative briefs, consistency of design team output, ability to translate performance data into creative direction, workflows improved, reliability and communication.

The right person understands that organic social is not just brand awareness. It is a demand-generation system.

QualificationsWe are looking for someone with:3+ years’ experience in social media growth, content strategy or performance-focused social rolesStrong understanding of Instagram, TikTok and short-form contentDemonstrated experience creating high-performing short-form contentAbility to analyse content beyond vanity metricsStrong understanding of trends, hooks and platform-native formatsComfort using AI tools in a professional workflowExperience briefing, managing or guiding designers, editors or creatorsAbility to translate content strategy into clear creative directionAbility to work under a Digital Marketing Manager while owning your areaStrong communication skills, high ownership and attention to detailBonus if you have experience with beauty, aesthetics, wellness, premium service brands, TikTok growth, Instagram Reels growth, GoHighLevel, ManyChat, Claude, ChatGPT, Custom GPTs, automation workflows, SOPs or social reporting dashboards.

How We WorkWe are fast-paced, performance-driven, high ownership, AI-assisted, brand-focused, results-focused, systems-minded and client-experience obsessed. We do not want someone who waits around for instructions. We want someone who can think, create, improve, test and build.

You will be supported by the Digital Marketing Manager, but you will still be expected to own your function, bring ideas, identify problems and improve how organic content is planned, created, reviewed and measured.

How To ApplyPlease include:A short introduction about yourselfExamples of social content you have created, managed or ledA real example where you identified a content performance shift early, what you changed and the resultYour experience using AI tools like ChatGPT, Claude or similarYour experience briefing, managing or guiding designers, editors or creatorsHow you improve social content systems, not just individual postsYour availability and confirmation that you can commit to a full-time role.