Marketing & Growth Strategy Specialist

Location: Remote (Philippines)Employment Type: Full-Time (Direct Employment via VA Agency – Employer of Record ModeSalary: Competitive — commensurate with senior/strategic scope (to be benchmarked above standard content-specialist range)Industry: Financial Planning / Financial Services (AU Market) Please Note: This opportunity is open to Philippines-based applicants only.

About the Role: We are a virtual staffing / VA agency (Employer of Record model) supporting Australian businesses with fully managed offshore talent solutions. We are seeking an experienced Senior Marketing & Growth Strategy Specialist to lead and execute the marketing, brand and digital growth function for an established Australian financial services business. This is a strategic-and-hands-on hybrid role.

You will own marketing strategy end-to-end — including content, LinkedIn authority positioning, lead generation, brand consistency, website conversion architecture, and performance reporting — while also executing day-to-day content and digital marketing tasks. You'll work closely with the business owner/director and contribute to broker, referral partner and client growth pathways.

This role suits someone who can move fluidly between strategic thinking and hands-on delivery, and who is comfortable being accountable for commercial outcomes — not just content output.

Key

Responsibilities: Marketing & Content StrategyDevelop and own the ongoing marketing and content strategy across LinkedIn, social, SEO, EDM and campaignsLead LinkedIn strategy and management across the company page and executive/founder presence, including authority positioning and thought leadershipPlan and manage broker and referral partner engagement content and campaignsBuild and maintain lead generation and conversion pathways across channelsDefine and track KPIs; deliver monthly performance reporting with commercial insight and optimisation recommendationsRun/support fortnightly strategic and operational meetings (campaign review, content direction, approvals, alignment)Maintain monthly content calendars and approval workflows Content Creation & Social MediaCreate and manage ~8–12 monthly social posts across LinkedIn, Facebook and InstagramWrite SEO-focused blog content (~3 articles/month) aligned to financial services topics, broker education and client search behaviourPlan and execute EDM/newsletter cadence (2 sends/month): one structured monthly newsletter (design + long-form articles, ~1,500–1,800 words each) and one shorter topical sendWrite compelling marketing copy, captions, blogs and educational/thought-leadership contentDesign graphics and marketing assets, including flyers, webinar collateral/decks, event materials and presentation templatesCreate and edit short-form video content; repurpose long-form content across formats Brand & PositioningMaintain and refine visual identity, brand guidelines, typography and colour systemsEnsure brand and trust/credibility consistency across all digital and collateral touchpointsApply brand standards to presentation and collateral templates Website (WordPress)Manage front-end and back-end WordPress updates, plugins, forms and page editsContribute to website conversion architecture, lead capture pathways and SEO foundationsSupport ongoing improvements to user experience, mobile optimisation and content currencyProvide input on CMS scalability and future-proofing AI & Workflow OptimisationUse Claude and other AI tools to draft and improve content, support research/ideation and increase workflow efficiencyApply AI thoughtfully while maintaining high-quality, professional, brand-consistent output Cross-Functional AlignmentKeep messaging and themes aligned with podcast content produced externally (not in scope to produce, but alignment in tone/topic expected)Support broader CRM, automation and client journey workflow alignment as marketing systems mature About You: Essential5+ years marketing experience, including demonstrable strategic ownership (not purely execution)Strong B2B marketing background, ideally with lead generation and conversion-focused campaignsProven LinkedIn strategy and authority-positioning experienceStrong copywriting and content creation skills across long-form (blog/EDM) and short-form (social) contentExperience with both front-end and back-end WordPress managementWorking knowledge of conversion-focused website architecture and SEO foundationsComfortable defining and reporting against KPIs, with a commercial/ROI lensVideo editing capability for short-form contentGraphic design capability (Canva/Adobe or similar)AI-savvy, with experience using Claude or similar tools in a marketing workflowHighly organised, able to manage multiple workstreams and deadlines independentlyExcellent written and spoken English Highly DesirableExperience within financial services, financial planning, mortgage broking, wealth or professional servicesExperience supporting Australian businesses or clientsExperience contributing to brand refresh or website rebuild projectsFamiliarity with CRM/marketing automation platforms and client journey mappingPremiere Pro/CapCut or similar video tools Employment

Benefits: This is a full-time employed role (not contractor-based). We provide:Competitive monthly salary, benchmarked to senior/strategic scopeHMO coverage from Day 1Government-mandated

benefits (SSS, PhilHealth, Pag-IBIG)Company-provided equipmentStable long-term employmentStructured HR and payroll support Why Join Us: You'll work directly with an Australian financial services business in a fast-growing environment, owning meaningful strategic and creative work across content, brand, digital marketing, website growth and AI-powered marketing execution — with real input into commercial outcomes, not just content production. com.