E-Commerce Marketing Strategist (Part-time)

E-Commerce Marketing StrategistJob Type: Part-Time (25 hours per week)Work Hours: Thursday to Tuesday, 2:00 PM to 6:00 PM Pacific Time ZoneSalary: $750/monthJob Overview:We are seeking an experienced E-Commerce Marketing Strategist to lead and execute growth-focused marketing initiatives for an online furniture e-commerce platform specializing in curated furniture package bundles rather than individual product sales.

This role requires a strategic marketer who can independently develop and optimize paid and organic digital marketing campaigns to drive traffic, conversions, and revenue growth. The ideal candidate is highly experienced in e-commerce performance marketing, understands customer acquisition strategies, and can take ownership of campaign planning and execution rather than simply following instructions.

Key

Responsibilities:Develop and implement a comprehensive digital marketing strategy to drive e-commerce sales and improve return on ad spend (ROAS)Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, and other relevant platformsAnalyze current marketing performance, identify gaps, and recommend actionable improvements to increase conversionsBuild customer acquisition, retargeting, and conversion funnel strategies tailored for high-ticket e-commerce purchasesMonitor campaign performance metrics including CTR, CPC, CPA, ROAS, conversion rates, and customer acquisition costConduct audience research, competitor analysis, and market trend analysis to refine targeting strategiesCollaborate with internal stakeholders on creative direction, promotional campaigns, product positioning, and content strategyOptimize landing pages, ad creatives, messaging, and user journey to improve conversion performanceRecommend and implement email marketing, retargeting, and remarketing initiatives where applicablePrepare regular performance reports with insights and strategic recommendations Required Skill &

Qualifications:Proven experience in e-commerce digital marketing, preferably with consumer product or furniture/home décor brandsStrong hands-on experience managing paid campaigns across Meta Ads, Google Ads,TikTok Ads, Pinterest Ads, and Instagram marketingDemonstrated success in driving measurable e-commerce sales and improving ad performance metricsStrong understanding of conversion optimization, customer journey mapping, and sales funnel strategyExperience with analytics and reporting tools such as Google Analytics, Meta BusinessSuite, Google Tag Manager, or similar platformsAbility to independently develop marketing strategies and make data-driven decisionsExperience with retargeting, email marketing automation, and customer segmentation ishighly preferredStrong communication and collaboration skillsHighly analytical, proactive, and results-driven mindsetPreferred ExperienceExperience marketing high-ticket products or furniture/home/lifestyle e-commerce brandsFamiliarity with major e-commerce platforms and digital storefront management toolsExperience working with bundled product offerings or curated online retail experiencesNote: An NBI or police clearance will be required upon acceptance of the job offer.