Marketing Manager

Location: RemoteEngagement Type: Full-Time

About the Role We’re looking for a full-cycle Marketing Specialist to take ownership of end-to-end marketing initiatives: from strategy and content creation to campaign execution, optimization, and reporting. This role is ideal for someone who is both creative and data-driven, with the ability to manage paid campaigns, create engaging content (including short-form video), and continuously improve performance across channels.

You’ll play a key role in promoting property listings, hotel stays, and related services, with a strong focus on lead generation, bookings, and brand growth.

Key

)Manage paid social campaigns and audience targeting Google Ads & Paid MediaSet up, manage, and optimize Google Ads campaigns (Search, Display, and remarketing)Conduct keyword research relevant to real estate and hospitality marketsMonitor ad performance, budgets, and ROIA/B test ad creatives and landing pages to improve results Campaign Strategy & ReportingDevelop marketing strategies aligned with business goals (lead generation, bookings, brand awareness)Analyze campaign performance and provide regular reports with actionable insightsCollaborate with internal teams on promotions, listings, and seasonal campaigns

Qualifications 2+ years of experience in digital marketing, preferably in real estate, construction, hospitality, or e-commerceProven experience managing Google Ads and paid social media campaignsStrong understanding of performance marketing metrics (CTR, CPC, ROAS, conversions)Experience with tools such as Google Analytics, Meta Ads Manager, and similar platformsExcellent written and verbal English communication skillsPhoto and video editing skillsStrong attention to detail and ability to manage multiple campaigns simultaneously Nice to HaveExperience marketing hotels, Airbnb properties, or short-term rentalsReal Estate or Property marketing experience Familiarity with the New Zealand or Australian property marketBasic design skills (Canva, Adobe Suite)Experience with CRM or marketing automation tools.