Marketing Manager

Marketing Manager The Company We are recruiting on behalf of an expanding international business recognised for its innovation, quality, and customer-first approach. Operating across multiple markets, the company partners with a broad range of commercial clients, delivering products and services that enhance business operations, customer experiences, and large-scale projects. The culture is collaborative, forward-thinking, and entrepreneurial.

They are looking for people who are inquisitive, commercially aware, and driven to deliver measurable business results. The Role We are looking for a commercially focused and ambitious Marketing Manager with a strong Product Marketing background to support continued business growth, product adoption, and market expansion.

Working closely with the product, sales, commercial, and wider marketing teams, you will play an integral role in developing product positioning, customer messaging, market insight, and go-to-market strategies across a varied product portfolio. This is an excellent opportunity for a Product Marketing professional who wants to progress their career within a fast-paced, growing organisation where marketing plays a central role in driving commercial success.

Key

Responsibilities Develop and implement go-to-market strategies for both new and existing products and services. Act as the customer advocate, ensuring customer insight influences product development, marketing activity, and sales priorities. Define and refine customer segments, buyer personas, and ideal customer profiles. Carry out market research and competitor analysis to identify market trends, opportunities, and areas for future growth.

Create compelling product positioning, value propositions, and messaging that clearly communicates customer

benefits. Produce sales enablement resources and customer-facing content that supports product adoption and revenue generation. Support product launches and commercialisation programmes, ensuring successful market introduction and customer engagement. Analyse campaign, product, and channel performance, making data-driven recommendations to improve results.

Develop engaging marketing content, including case studies, webinars, presentations, articles, thought leadership pieces, and customer success stories. Work collaboratively with cross-functional teams to deliver integrated marketing campaigns aligned with business objectives. Support industry exhibitions, events, and customer engagement initiatives as required. Experience &

Qualifications Essential Previous experience in Product Marketing or a broader Marketing Manager, Product Manager, or similar commercially focused marketing role. Demonstrable experience developing and delivering successful go-to-market strategies. Strong understanding of product positioning, messaging, customer segmentation, and customer journey mapping. Experience using customer insights, market research, and competitor analysis to inform marketing decisions.

Proven experience supporting product launches and commercial growth initiatives. Experience using CRM systems and marketing data to guide decision-making. Strong commercial awareness with a customer-centric approach. Desirable Degree qualified in Marketing, Business, Communications, or a related subject. Experience within a B2B commercial environment. Experience partnering closely with sales teams and commercial stakeholders.

Knowledge of product lifecycle management and supporting long-term commercial growth. Additional Information Occasional travel will be required. Skills: Marketing Campaign Management Product Marketing Communications Marketing ManagerBenefits: Work From Home Bonus Health Dental Life Ins WHJS1_NI. 000000.