GTM Ops Lead

Type: Full-time Reports to: Marketing Director Mnml is a strategic and creative agency that functions as an embedded marketing and GTM department for its clients. We are currently running a deep, multi-workstream engagement for a US-based enterprise client in the insurance compliance space, covering brand identity, website build, revenue architecture, go-to-market strategy, sales enablement, funnel infrastructure, and AI-powered workflow automation.

This is a long-term strategic partnership, not a one-off build. We are hiring a GTM Lead to own the design, build, and execution of the go-to-market engine across inbound, outbound, paid, network, and channel motions.

The role manages a team of GTM specialists (lead gen associates, copywriters, SEO and content specialists, CRM and marketing automation specialists) and partners directly with the Head of Strategy on motion sequencing, infrastructure build, and pipeline outcomes. This is not a strategy-only role. It is not an execution-only role.

The right person is a strategist who has built and run revenue engines themselves, knows the tools, knows the failure modes, and can move between writing a 12-month motion plan and debugging a cold email infrastructure in the same week.

This role is for you if your strengths lie in Designing multi-motion GTM systems across inbound, outbound, paid, and channel, then activating them in the right sequence Building lead sourcing and enrichment workflows in Apollo, Clay, Sales Navigator, and validation tools like ZeroBounce Running cold email infrastructure end to end: dedicated domains, warm‑up, deliverability monitoring, segment‑specific sequences in Instantly, Smartlead, or equivalents Building and managing CRM and pipeline infrastructure (GoHighLevel preferred, HubSpot strong alternative) including lead routing, scoring, lifecycle automation, and reporting Running paid acquisition across LinkedIn Ads, Meta Ads, and Google Ads with custom audience strategies, retargeting, and segment‑specific creative Working with SEO and content specialists to plan and ship inbound assets that actually convert Designing signal‑based outbound workflows (intent signals, hiring signals, market events) and operationalizing them across email and LinkedIn Building network activation and warm referral motions on top of founder and executive networks Managing GTM specialist resources, briefing them clearly, reviewing their output, and holding the team to pipeline outcomes Using AI tools daily to enrich, personalize, brief, and automate every step of the funnel that should be automated This is not a single-channel role You are responsible for the full GTM engine, not one motion within it.

That means designing the 12‑month activation plan across motions, owning the infrastructure that gates them (CRM, email infra, enrichment stack, analytics), and making the trade‑off calls when resourcing has to flex. You will work alongside senior client stakeholders (founders, sales leadership, channel partners) and need to be credible in those rooms while also being hands‑on in the build.

What you will own GTM strategy and motion sequencing The 12‑month motion activation plan across six core motions (inbound, outbound, paid acquisition, network activation, channel and partner, lifecycle and expansion), including phasing, dependencies, and intensity by quarter. Updated continuously as we learn from market response.

Custom audience list build in Apollo and Clay, segment‑specific email sequences, LinkedIn outbound at scale, signal‑based triggered outreach, ABM tier for priority accounts. Owns the deliverability stack: dedicated sending domains, warm‑up cadence, inbox placement, list hygiene. Manages the lead gen associate(s) and the copywriter on outbound sequence development.

Partnered with the SEO and content specialists to plan and ship the inbound system: foundational SEO, AEO, organic content engine, conversion assets, paid search activation. Owns the inbound conversion funnel from landing page through MQL handoff. Paid acquisition Custom Audience Launch Play across Meta and LinkedIn, retargeting, lookalike scaling once results come in. Coordinates with the design and copy team on creative briefs. Owns the spend allocation and reporting.

Network Activation Engine The warm network motion. Cheat sheets, sequencing, CRM logging, conversion tracking from network call to qualified meeting. Coordinates with the client's leadership on direct outreach to first‑degree contacts. GTM infrastructure CRM build and ongoing pipeline management in GoHighLevel. Lead routing logic across sales line owners. ICP scoring (firmographic, behavioral, intent).

Sales enablement assets in coordination with the strategy and design teams. Reporting dashboards that the client's leadership can use weekly. AI and automation layer Designing and shipping AI‑assisted workflows for prospect research, enrichment, personalization at scale, prospect brief generation, follow‑up automation, and CRM hygiene. Building review‑queue logic so high‑value targets get human review and the long tail runs automated.

Team and resource management You will manage the GTM specialist pod (lead gen, copy, SEO, marketing automation, CRM). Briefing, review, prioritization, and holding the team to pipeline outcomes is part of the role. You report to the Head of Strategy on plan and outcomes, and run the team on execution.

Tools you should be fluent in Lead sourcing and enrichment: Apollo, Clay, LinkedIn Sales Navigator, ZeroBounce or equivalent validation Outbound: Instantly, Smartlead, or equivalent cold email platforms. Strong understanding of deliverability infrastructure CRM and pipeline: GoHighLevel (preferred), HubSpot, or comparable. Lead routing, scoring, lifecycle automation Paid: LinkedIn Ads Manager, Meta Ads Manager, Google Ads.

Custom audience and retargeting strategies SEO and content: Ahrefs or equivalent.

Comfortable briefing and reviewing SEO and content work even if not the primary executor Analytics: GA4, attribution frameworks, basic reporting builds in CRM or Looker AI tooling: Claude, ChatGPT, prompt design for outbound personalization and brief generation, comfortable with no-code automation (Zapier, Make) and curious about agentic workflows You do not need to be the deepest expert in every tool.

You need to know which tool solves which problem, when to use it, and how to brief a specialist who runs it. What we expect 3+ years of core experience building and running B2B GTM systems, ideally with exposure to enterprise or mid‑market sales cycles Proven track record of building outbound or inbound engines from scratch, including the infrastructure underneath them Strong written communication.

You will write briefs, sequences, and internal docs constantly Comfortable managing specialists and holding them to outcomes Comfortable in client rooms with founders and sales leadership Bias toward shipping.

We move fast, iterate in market, and refine continuously Why Join Mnml Direct ownership of a high‑complexity, high‑impact GTM engine from day one Work closely with senior strategy leadership on positioning, narrative, and motion design Hands‑on involvement in building AI‑powered workflows that compound over time Exposure to the full spectrum of B2B GTM: enterprise positioning, multi‑segment funnels, channel partnerships, signal‑based motions, and lifecycle expansion Fast decision‑making environment with a lean team and high‑quality standards Entrepreneurship opportunities within the company Compensation USD 1,000 to 2,000 per month + Bonuses.

(varying based on experience) Performance‑linked incentives may be structured around pipeline and qualified meeting outcomes. To apply, send your CV along with a short note covering: (1) a GTM engine or motion you built end to end, including the tools you used and the outcome, (2) the tool stack you would default to for an outbound motion targeting US enterprise buyers and why, and (3) how you currently use AI tools across the GTM funnel. com #J-18808-Ljbffr. 208000.