MarTech Specialist

Job description

Knoativ is hiring a data-driven Martech Specialist to bring our marketing technology together across our enterprise-grade product portfolio. The role combines data, engineering, automation, and AI to drive stronger marketing performance and growth. You will be the person who connects our website, CRM, marketing automation, analytics, and paid channels into a single working machine, and then makes that machine smarter every day. Key Responsibilities: Reporting & Insights: Bring marketing data together and turn it into dashboards and insights the team can act on.Data & Systems: Build and maintain the pipelines and integrations behind the stack, and keep CRM data clean, accurate, and connected.Automation & AI: Set up tools, automate workflows, and use AI to improve personalization and performance tracking.Web & Tracking: Manage our Framer and WordPress sites — landing pages, conversion tracking, technical SEO, GA4, and GTM — and work with paid media on audiences, conversion APIs, and pixel setup across LinkedIn, Google, and Meta.Experimentation: Build predictive models, customer segments, and A/B tests that make every campaign sharper than the last.Collaboration: Work closely with cross-functional teams and be the go-to person for martech training and support. Requirements: 3-5 years in martech, data analysis, or related rolesProficient in SQL, Tableau or Power BI, and Python, R, or JavaScript for analysis, tracking, integrations, and custom workflowsExperience with marketing automation platforms and CRM systems, such as HubSpot and Amplemarket.Familiarity with Framer- and WordPress-based website stacks.Working knowledge of GA4, Google Tag Manager, and paid media tracking across LinkedIn, Google, and MetaStrong grasp of B2B funnel mechanics, lead scoring, attribution, and pipeline reportingStrong analytical and problem-solving skillsExcellent communication and stakeholder management abilities What You'll Gain: Direct ownership of the martech stack at a company that's actively scalingA collaborative, growth-oriented team cultureOpportunities for professional development and upskillingHands-on experience across diverse industries and technologies Success Metrics Reliability and ownership of MarTech tools and processes.Clean, accurate data across HubSpot and connected systemsUnified attribution and reliable reporting across all marketing channelsImproved MQL-to-SQL conversion and lower cost per qualified leadHigher marketing-influenced pipelineFaster campaign execution through automation and reusable workflowsDashboards and insights actively used by marketing, sales, and leadership Your Background Bachelor's degree in marketing, Business, Computer Science, Data Science, Statistics, Engineering, or related fields.Experience working in fast-paced or growth-focused teams.Comfort working with tools, dashboards, and spreadsheets.Willingness to learn, adapt, and grow with evolving marketing technologies.