Growth Marketing Analyst — SEO, Data & Web

Job description

About Edge Edge is an AI-native healthcare staffing company redefining how health systems and medical groups source clinical and operational talent. We operate at the intersection of enterprise healthcare and modern workforce technology — serving a market defined by urgency, complexity, and consequence. Our growth engine is highly data-driven, performance-oriented, and built for rapid iteration. We are looking for operators who can turn marketing signals into actionable insights and help scale acquisition through disciplined experimentation, analytics, and execution. About the Role We’re hiring a Growth Marketing Analyst to partner closely with the Demand Generation lead on the operating engine behind paid media, SEO, analytics, and the website. This role sits at the center of data and growth execution — building real-time dashboards, extracting campaign insights, identifying optimization opportunities, and translating performance data into decisions the business can act on immediately. SEO will be your primary growth lever, with additional ownership across reporting infrastructure, landing pages, attribution, and tactical website work. This is a highly cross-functional role working across marketing, content, web, and analytics. What You’ll Do Data & Reporting (~40%) Build and maintain real-time dashboards in Looker, Looker Studio, or PowerBI for paid media, SEO, and pipeline performanceExtract and structure data via APIs across Google Ads, Meta, GA4, HubSpot, and Semrush using PythonBuild automated reporting systems for weekly performance reviews, monthly attribution reporting, and quarterly trend analysisSurface optimization opportunities from campaign data, search-term reports, funnel analysis, and conversion performanceBuild and maintain the single source of truth dashboard for Demand Generation pipeline reportingTranslate datasets into clear, actionable recommendations for the marketing team SEO & Organic Growth (~35% — Primary Growth Lever) Own Edge’s organic search performance end-to-endConduct keyword research, content gap analysis, and competitor SERP auditsPartner with content writers by creating SEO-focused content briefs and scaling blog productionManage on-page SEO including titles, meta descriptions, internal linking, schema markup, and content optimizationRun technical SEO audits covering crawlability, site speed, mobile usability, and indexation healthTrack rankings, organic traffic, and conversion performance against monthly growth targets Paid Media Support (~15%) Support optimization efforts across Google Ads, Meta, TikTok, LinkedIn, and Performance Max campaignsBuild and audit conversion tracking infrastructure, GTM tags, and attribution systemsSupport keyword bidding strategy, negative keyword management, and search-term analysisSet up and analyze A/B tests across creatives, landing pages, and audience segments Landing Pages & Website (~10%) Build and launch landing pages for new campaigns and acquisition initiativesRun on-page conversion rate optimization (CRO) experimentsMake tactical website updates through CMS platforms including Webflow, WordPress, or Next.js environmentsCoordinate with the web development team on larger structural or technical updates What You’ll Need Must-Haves 3+ years of experience in growth marketing, marketing analytics, performance marketing, or a related roleStrong Python skills for data extraction, automation, and analysis (pandas, requests, API integrations, light scripting)Proven experience building production-grade dashboards in Looker, Looker Studio, or PowerBIHands-on SEO experience across keyword research, on-page optimization, technical SEO, and content briefingWorking knowledge of Google Ads and Meta Ads platforms, including auditing and optimization recommendationsComfort making tactical landing-page and website updates using HTML/CSS and modern CMS platformsBasic understanding of how Next.js or Webflow sites are structuredStrong analytical thinking with the ability to independently interpret datasets and recommend actionsProfessional-level English communication skills, particularly for B2B environments Nice to Have Experience in healthcare, B2B SaaS, staffing, or recruiting environmentsHands-on experience with Semrush, Ahrefs, or Moz (Semrush preferred)Familiarity with A/B testing platforms such as Optimizely, VWO, or ConvertExperience implementing schema markup and structured dataFamiliarity with HubSpot CRM, GA4, GTM, and SalesforceExperience editing sites in Webflow, WordPress, or Next.jsWorking knowledge of SQL for direct database queriesFamiliarity with content production workflows from briefing through publishing Why Join Edge? Edge is at a pivotal growth point, and this role offers the rare opportunity to shape the future of global employment. Here, your work directly impacts our growth trajectory, empowers businesses, and creates global employment opportunities. We’re not just offering a job; we’re inviting you to be part of a revolution. Edge is proud to be an equal-opportunity employer. We are committed to fostering a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other legally protected basis. #J-18808-Ljbffr