Digital Marketing & Lead Generation | Onsite Islamabad | Salary in PKR

About the job: Digital Marketing & Lead Generation | Onsite Islamabad | Salary in PKR About the Company Hiring for a travel & tourism firm in Islamabad. Job Description The Digital Marketing & Lead Generation Executive is responsible for planning and executing strategies to attract potential clients, generate qualified leads, and support business growth. This role focuses on increasing brand awareness, driving engagement, and converting prospects into sales opportunities.

Key

Responsibilities Who You’ll Work With The Designer: You will give them "briefs" (creative ideas) for ads and posts. The Sales Person: You will hand over "ready-to-book" leads to them and get feedback on lead quality. Management/Ops: You will align on which trips we need to push based on season and availability. 1.

Campaign Strategy (Inbound & Outbound) The Plan: Create a monthly calendar for "Inbound" (Foreigners coming to Hunza, Skardu, Sindh) and "Outbound" (Pakistanis going to Bali, Thailand, Malaysia, Saudi). The Creative: Tell our Designer exactly what videos/images we need to stop the scroll on TikTok and Instagram. The Execution: Set up and manage paid ads on Meta (FB/IG) and TikTok. You aren't just boosting posts; you are building "Click-to-WhatsApp" and Lead Form funnels. 2.

Lead Sorting & "The Bridge" The Filter: You are the first point of contact. You will use WhatsApp/DMs to quickly filter out "window shoppers" from serious travellers. The Hand-off: Once you confirm a lead has the budget, dates, and intent, you pass their profile to the Sales person to finalise the booking. The Automation: Set up quick replies and basic automation to ensure no inquiry goes unanswered for more than 10 minutes. 3. " Report: Weekly report on spend vs.

qualified leads generated. Analyse: Why people aren't booking (Is the price too high? ) and adjust the marketing.

Requirements Ads Expert: You’ve managed budgets on Meta and TikTok and know how to read the data. The "Travel Vibe": You understand what makes someone want to book a trip (FOMO, trust, beautiful visuals). Tech Savvy: You are comfortable using Google Sheets, CRMs, or WhatsApp Business tools. Communication: You can write persuasive, clear English and Urdu. Other Details Experience: 3+ years Location: Islamabad Salary: Market Competitive #J-18808-Ljbffr. Compensation: 669.599976 - 1.004000.