Associate Manager, Platform Support

Location: Lahore

Responsibilities Support day-to-day CRM campaign execution across Email, SMS, and Push, including build, configuration, testing, deployment, and post-launch validation Build one-time, recurring, and triggered campaigns within Salesforce Marketing Cloud (SFMC) Assist in journey builds, automations, segmentation, and personalization setup Execute database list selection and dynamic content configurations Follow established QA processes to ensure accuracy, deliverability, and on-time execution Monitor campaigns post-deployment and flag issues or discrepancies Support behavioral and lifecycle-triggered programs for retention and re-engagement Assist with A/B tests and segmentation tests to support performance optimization Track channel performance metrics and contribute to reporting for Email, SMS, and Push campaigns Maintain campaign calendars and assist with creative trafficking and asset coordination Partner with Analytics, BI, and CRM teams to ensure audiences and data are available for campaign execution Collaborate with Creative, Ecommerce, and IT teams to support campaign

requirements and timelines Help maintain documentation for campaign processes, builds, and CRM standards Stay current on CRM channel best practices, SFMC capabilities, and deliverability standards

Qualifications Experience: 2–4+ years of hands‑on CRM or email marketing experience Required: Prior experience using Salesforce Marketing Cloud (SFMC) Experience supporting multi-channel CRM campaigns preferred Retail or ecommerce experience a plus Education: B. S.

in Marketing, Business, Information Systems, or related field preferred Skills: Working knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) Experience building and deploying email campaigns and supporting SMS/Push efforts Understanding of segmentation, lifecycle marketing, and retention strategies Familiarity with CRM testing approaches and campaign performance analysis Detail-oriented with strong organizational skills and ability to manage multiple deadlines Strong collaboration skills across cross-functional teams Ability to work in fast-paced environments with changing priorities Strong written and verbal communication skills #J-18808-Ljbffr.

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