App Store Optimization (ASO) Specialist – Mobile Games

Job description

Invogue Technologies is seeking a highly motivated and detail-oriented App Store Optimization (ASO) Specialist / Mobile Game Marketer / UA to drive organic growth on Google Play Store and Apple App Store. The ideal candidate will have a strong understanding of ASO strategies, keyword research, competitor analysis, user acquisition, and conversion rates.Experience Required: 3 months – 2 yearsIndustry: Mobile GamesLocation: Lahore (Onsite)ResponsibilitiesDrive organic traffic and improve visibility for mobile game.Optimize app metadata and perform localizations to increase downloads. Track, analyze, and improve keyword rankings.Manage and execute complete ASO strategies for assigned games. Monitor and understand key KPIs, including DAU, retention, LTV, and conversion rates.Collaborate with the design team to create high-performing marketing creatives.Analyze competitors and market trends to improve app performance.RequirementsBasic to intermediate knowledge of ASO principles and strategies.Prior experience in mobile games marketing on Play Store and App Store.Familiarity with keyword research tools and methodologies.Strong analytical and data-driven decision-making skills.Understanding of game design fundamentals (mechanics, progression, etc.) is a plus. #J-18808-Ljbffr