Senior Marketing Operations Specialist (Workfront & Automation)

Job description

The briefWe’re looking for a Senior Marketing Operations Specialist with strong expertise in Adobe Workfront, Workfront Fusion, and Workfront Planning to join our team. In this role, you’ll design and optimize workflows, build automations, and work closely with clients to deliver efficient and scalable marketing operations solutions. If you enjoy solving complex problems, improving processes, and working directly with stakeholders, this role is for you. Challenges you’ll tackle:Workfront AdministrationConfigure and manage Adobe Workfront (Projects, Templates, Custom Forms, Layouts, etc.)Build and maintain request queues and intake processesTroubleshoot system issues and support day-to-day platform usageEnsure best practices and consistency across implementationsWorkfront PlanningLead and support the implementation of Workfront Planning for campaign and operational intakeDesign and configure record types, fields, relationships, and intake structuresDefine strategic design of Planning, including data architecture, object relationships, and intake frameworksEstablish how data flows between Planning and Workfront WorkflowWork with stakeholders to design scalable, user-friendly, and fit-for-purpose solutionsWorkfront Fusion (Automation)Build and maintain automation scenarios using Workfront FusionIntegrate Workfront with Planning and other tools where neededHandle data mapping, transformations, and API-based integrationsMonitor and improve automation performance and reliabilityWorkflow Optimization & Problem SolvingReview existing processes and identify opportunities for improvementDesign solutions to streamline workflows and reduce manual effortTroubleshoot workflow, system, and adoption issuesContinuously improve processes to enhance efficiency and user experienceClient CollaborationWork directly with clients to understand their requirementsTranslate business needs into effective Workfront solutionsParticipate in workshops, solution discussions, and demosProvide recommendations to improve processes and workflows What do you need to succeed?Technical SkillsHands-on experience with:Adobe Workfront (configuration and administration)Workfront Fusion (automation and integrations)Workfront Planning (experience is highly preferred)Experience designing workflows, intake processes, and custom formsFamiliarity with APIs and data mappingExperienceMinimum 3 years of hands-on experience working with Adobe WorkfrontProven experience in designing and delivering Workfront solutions (administration, workflows, automation, or implementations)Experience working in a client-facing or agency environment is a strong advantageCertifications (Added Bonus)Adobe Workfront Core Developer Professional (AD0-E912)Adobe Workfront Fusion Developer Professional (AD0-E902)Skills & AttributesStrong problem-solving mindset and attention to detailExcellent communication and stakeholder management skillsAbility to manage multiple priorities in a fast-paced environmentProactive, adaptable, and eager to learnWillingness to learn and work on other MarTech platforms beyond WorkfrontNice to HaveExperience with other marketing platforms (e.g., Marketo, HubSpot, Salesforce)