Salesforce Marketing Cloud- Assistant Manager

Job description

Requirements: Bachelor’s degree in Computer Science, Information Technology, or a related field.Minimum of 8–10 years of experience in designing, developing, and implementing Salesforce solutions, including significant hands-on experience with Salesforce Marketing Cloud.Strong expertise in Salesforce Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, Advertising Studio, Intelligence (Datorama), and Personalization (Interaction Studio).Proven experience in building and optimizing customer journeys, audience segmentation, campaign automation, and personalized marketing communications across multiple channels.Strong knowledge of Marketing Cloud development technologies, including AMPscript, Server-Side JavaScript (SSJS), SQL, HTML, CSS, and REST/SOAP APIs.Experience integrating Salesforce Marketing Cloud with Salesforce CRM platforms (Sales Cloud, Service Cloud), external applications, CDPs, data warehouses, and third-party marketing technologies.Strong understanding of data management, subscriber lifecycle management, data extensions, contact model architecture, and data governance best practices.Solid experience with Git repositories, version control, CI/CD pipelines, and DevOps processes supporting Marketing Cloud deployments.Experience developing scalable and secure marketing solutions while adhering to Salesforce Marketing Cloud architecture and best practices.Strong analytical and problem-solving skills with the ability to troubleshoot complex campaign, integration, and data-related issues.Excellent communication and stakeholder management skills, with the ability to explain technical concepts to business and marketing teams.Experience working in Agile/Scrum environments and collaborating with cross-functional teams.Salesforce certifications such as Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Developer, Salesforce Certified Marketing Cloud Consultant, or Salesforce Certified Marketing Cloud Email Specialist are highly preferred.Experience with customer data platforms (CDPs), customer journey orchestration, marketing analytics, and campaign performance optimization would be an advantage.