Salesforce Data Marketing Consultant

Responsibilities Participate in the design and implementation of customer engagement solutions such as Salesforce Data 360 (Data Cloud), Salesforce Marketing Cloud Next/Engagement, Adobe Campaign, Braze and related MarTech platformsAnalyze business

requirements, facilitate workshops, challenge client needs, and translate marketing objectives into scalable solution designsConfigure and deploy key capabilities including data ingestion, audience segmentation, journey orchestration, personalization, campaign management, activation and reportingContribute to Data 360 initiatives including data modeling, identity resolution, customer profile unification, audience creation, activation and AI-driven use casesSupport end-to-end project delivery:

requirements gathering, solution design, configuration, testing, deployment, training and hypercare.

Ensure data quality, governance, compliance and best practices across customer data and marketing activation processesCollaborate with Business & IT TeamContribute to pre-sales activities, solution demonstrations, proposal preparation and innovation initiatives when requiredShare knowledge, lessons learned and project best practices within the Data Marketing team through internal communities, mentoring and knowledge-sharing sessionsBuild expertise on Salesforce and Data Marketing technologies through continuous learning and a structured certification plan Profile 3–5 years of experience in CRM, Marketing Automation, CDP, Customer Engagement or Digital Marketing technologiesHands-on experience with at least Salesforce Data 360 (Data Cloud) and Salesforce Marketing CloudGood understanding of customer data architecture (connectors, API, SFTP, ETL…), data sources (objects & fields), data model, segmentation, campaign orchestration, omnichannel marketing and Customer 360 conceptsStrong business analysis skills with the ability to understand client challenges, document

requirements and transform them into actionable solutions.

Familiarity with data integration concepts, APIs, data models and customer data ecosystemStrong communication and consulting skills with the ability to work effectively with both business and technical stakeholdersAbility to work autonomously while contributing to a collaborative team environmentProactive mindset, strong ownership and attention to quality Autonomous on SQL and Amp ScriptSalesforce Data Marketing certifications are appreciated, with a clear commitment to pursue a continuous certification and learning path Key Success Factors Customer-centric mindsetStrong consulting and business analysis capabilitiesCuriosity for Data, AI and Customer experience innovationsKnowledge sharing and team contribution Continuous certification and professional developmentAbility to bridge business needs and technology solutions.