Loyalty & Retention Specialist

Job description

ResponsibilitiesDevelop and implement churn prevention and anti‑churn programs for at‑risk subscribers.Lead reactivation initiatives for inactive or lapsed Smart Prepaid subscribers.Manage CRM‑driven lifecycle and trigger‑based retention journeys.Collaborate with Analytics and Usage teams to identify churn drivers and recovery opportunities.Track retention outcomes and continuously refine churn mitigation strategies.Responsible for achieving project KPIs, both on a national and regional level. Technical CompetenciesRetention & Churn ManagementCRM & Lifecycle JourneysDecision MakingProduct KnowledgeMarketing Plan Creation and ImplementationProject ManagementBudget Planning QualificationsCollege degree in Marketing, Business Administration, or other related courseAt least 2 years work experience in brand management, marketing, consumer engagement, sales, or creative/below-the-line agencies in whichever industryExcellent written and verbal communication skills