Business Insights - Sales and Marketing Analyst

Job description

eClerx is seeking a highly analytical and detail-oriented Senior Analyst – Business Insights (Sales & Marketing Analytics) to support business growth through data-driven insights, reporting, and performance analysis. The role will focus on sales and marketing analytics, dashboard development, pipeline reporting, campaign performance measurement, and business intelligence initiatives that support strategic decision-making. Key ResponsibilitiesSales Performance AnalyticsAnalyze sales performance metrics, pipeline health, conversion rates, and revenue trends.Develop and maintain dashboards that track sales KPIs, productivity, and forecasting metrics.Support sales leadership with reporting on pipeline progression, opportunity management, and business performance.Perform win/loss analysis and identify opportunities to improve sales effectiveness.Monitor customer acquisition and retention trends. Marketing Analytics & Campaign ReportingTrack and analyze marketing campaign performance across digital and traditional channels.Measure campaign effectiveness through lead generation, conversion, ROI, and customer engagement metrics.Support marketing teams with audience segmentation, reporting, and performance insights.Provide recommendations to optimize marketing spend and campaign effectiveness.Develop recurring and ad hoc reports for marketing leadership. Business Intelligence & ReportingDesign, develop, and maintain automated dashboards and reports using BI tools.Ensure accuracy, consistency, and integrity of business data across reporting platforms.Consolidate data from multiple sources to create meaningful business insights.Identify reporting automation opportunities to improve efficiency and reduce manual effort.Support data governance and reporting standardization initiatives. Data Analysis & InsightsConduct trend analysis, forecasting, and performance reporting to support business objectives.Translate complex datasets into actionable insights for stakeholders.Identify key business drivers impacting revenue, customer growth, and operational performance.Support business reviews through analytical reporting and executive-ready presentations.Perform root-cause analysis to identify opportunities for process and performance improvements. Stakeholder CollaborationPartner with Sales, Marketing, Finance, and Operations teams to understand reporting and analytics requirements.Provide analytical support for strategic initiatives and business planning activities.Present findings and recommendations to business stakeholders.Support leadership with data-driven insights that enable informed decision-making. QualificationsBachelor's Degree in Business Administration, Marketing, Economics, Statistics, Data Analytics, Information Systems, or a related field.3–5 years of experience in Business Intelligence, Sales Analytics, Marketing Analytics, Reporting, or Data Analytics roles.Experience supporting sales operations, marketing performance reporting, or commercial analytics functions.Strong understanding of sales funnels, lead management, marketing KPIs, and revenue performance metrics.Experience working with large datasets and transforming data into actionable business insights.Able to work on a Hybrid Set-upAble to work in Northgate AlabangCan start immediately Technical SkillsAdvanced Microsoft Excel (Pivot Tables, Power Query, Lookups, Data Modeling).Experience with Power BI, Tableau, Looker Studio, or similar BI platforms.Strong SQL skills for data extraction, transformation, and analysis.Experience with reporting automation and dashboard development.Knowledge of CRM platforms such as Salesforce, HubSpot, or similar systems is preferred.Exposure to marketing analytics platforms such as Google Analytics, campaign reporting tools, or marketing automation platforms is an advantage. Preferred ExperienceSales Operations AnalyticsMarketing Performance AnalyticsCampaign Reporting & ROI AnalysisPipeline & Forecast ReportingCustomer Acquisition & Retention AnalyticsDashboard Development & Data VisualizationCRM Analytics (Salesforce, HubSpot, Dynamics)Business Intelligence & Reporting Automation