Brands and Promotions Manager

Job description

Brand & Promotions Manager (Retail / Duty-Free Industry)Location: Makati Head OfficeEmployment Type: Full-Time About the CompanyOur client is a well-established and premium duty-free retail company operating in the Philippines since 1993. Known for offering a wide selection of imported and local products—including food, liquor, beauty, and general merchandise—the company is part of a highly respected retail group.With operations based in Subic and a corporate office in Makati, the organization fosters a collaborative, dynamic, and results-driven environment, making it an excellent platform for professionals looking to grow their careers in retail and marketing. Role OverviewThe Brand & Promotions Manager is responsible for driving retail sales by developing and executing impactful brand and promotional campaigns. This role ensures all initiatives are commercially sound, clearly communicated, and flawlessly executed across in-store and digital channels. You will play a key role in increasing customer traffic, conversion, and basket size, while maintaining strong brand consistency across all touchpoints. Key Responsibilities1. Brand Management & Creative OversightLead execution of brand campaigns to strengthen awareness and positioningEnsure consistent application of brand identity across all channelsReview and approve creative materials for quality, accuracy, and alignmentTranslate brand strategy into retail-ready executionsMaintain and enforce brand guidelines2. Promotions Planning & Campaign ExecutionOwn and manage the annual, monthly, and weekly promotions calendarDevelop compelling retail offers (discounts, bundles, seasonal campaigns, etc.)Ensure promo mechanics are clear, customer-friendly, and effectiveLead end-to-end campaign rollout across stores, digital, and CRM3. Advertising & Content ExecutionOversee production of campaign materials across all channelsEnsure timely delivery of accurate and on-brand outputsMaintain clear and consistent messaging across touchpoints4. Cross-Functional & In-Store ExecutionCollaborate with Merchandising, Supply Chain, and Store Operations teamsEnsure stock readiness and seamless promo executionProvide stores with complete promo kits (visuals, mechanics, pricing)Drive strong in-store visibility (signage, displays, zones)Conduct post-launch checks to ensure quality execution5. Performance & Budget ManagementTrack campaign performance (sales uplift, redemption, ROI)Identify insights and optimize future campaignsManage budgets efficiently with a focus on cost-effectivenessCoordinate with suppliers, agencies, and vendors6. Team LeadershipLead and mentor marketing team membersDrive accountability and high execution standardsSupport team development through coaching and feedback QualificationsAt least 10 years of experience in marketing, trade marketing, or retail promotionsMinimum 2 years of people management experienceStrong background in retail, FMCG, or duty-free environmentsProven track record in executing sales-driving promotional and brand campaignsHighly detail-oriented and execution-drivenStrong commercial understanding of retail performance driversAbility to manage multiple campaigns in a fast-paced environmentExcellent communication skills with a focus on clarity and simplicityStrong ownership and accountability Technical SkillsPromotions planning and campaign execution (in-store, digital, CRM)Retail messaging and offer communicationBudget management and cost controlData analysis (sales uplift, ROI, campaign performance)Project management and cross-functional coordinationVendor and supplier managementProficient in Excel and PowerPoint Key CompetenciesExecution-focused with strong attention to detailCommercially driven and results-orientedStrong leadership and team alignment skillsClear and decisive communicatorHighly organized and deadline-drivenProactive problem-solver Why Join This Role?Be part of a well-established and reputable retail organizationWork in a fast-paced, high-impact marketing roleOpportunity to lead end-to-end campaigns that directly drive business resultsCollaborative and growth-oriented work environment