Brand Manager

, footwear, apparel, travel, and outdoor categories). You will own the end-to-end brand lifecycle—from business planning and sales performance to marketing execution and retail excellence—while leveraging AI-powered insights and tools to drive smarter, faster, and more consumer-centric decisions.

You will work closely with principals, regional partners, and cross-functional teams to deliver best-in-class brand experiences across omnichannel platforms (retail, e-commerce, and digital). Key Responsibilities1.

Brand & Commercial StrategyDevelop and execute annual and quarterly brand strategies aligned with Primer’s growth targetsDrive revenue, market share, and brand equity across all channels (retail, wholesale, e-commerce)Identify growth opportunities using AI-driven market insights and predictive analyticsOwn brand KPIs including sales, margins, sell-through, and inventory health 2.

Business Planning & ForecastingLead data-driven business planning and sales forecasting using AI tools and historical dataBuild dynamic dashboards to monitor real-time performance (sell-in, sell-out, stock levels)Improve forecast accuracy and demand planning in collaboration with supply chain teamsDeliver monthly and YTD performance reviews with actionable insights 3.

Marketing, Digital & E-Commerce ExcellenceDevelop and execute 360° marketing campaigns across online and offline channelsUtilize AI tools for:Customer segmentation and targetingCampaign performance optimizationContent ideation and personalizationPartner with e-commerce teams to optimize product visibility, conversion rates, and online salesEnsure strong brand storytelling aligned with global brand guidelines 4.

Retail & Trade ExecutionPlan and execute store activations, product launches, and seasonal campaignsUse AI and analytics to assess store performance, foot traffic, and conversion ratesOptimize trade promotions, markdowns, and GWP allocation based on data insights 5.

Financial & P&L ManagementOwn brand P&L including budgeting, cost control, and profitability optimizationMonitor marketing ROI and optimize spending using performance dataIdentify opportunities for cost efficiencies without compromising brand equity 6.

Market Intelligence & Consumer InsightsConduct market, competitor, and consumer analysis using AI-powered tools and data platformsTrack global and local trends in fashion, lifestyle, and outdoor categoriesTranslate insights into actionable strategies for product assortment and campaignsIdentify whitespace opportunities for brand expansion in the Philippine market 7.

Stakeholder & Principal ManagementServe as the main point of contact for brand principals and regional partnersLead business reviews and align on strategic priorities and performance targetsCollaborate cross-functionally with sales, marketing, supply chain, finance, and retail teams 8.

Brand Governance & ComplianceEnsure strict adherence to global brand guidelines and Primer standardsMaintain consistency across all consumer touchpoints (store, online, marketing materials)Ensure compliance with company policies and local regulations

Qualifications & RequirementsBachelor’s degree in Marketing, Business Administration, or related field5 years of experience in Brand Management, Marketing, or Commercial rolesExperience in retail, fashion, lifestyle, or FMCG industries is highly preferredProven track record in managing brand growth and profitability Core CompetenciesStrong commercial and entrepreneurial mindsetData-driven and insights-oriented decision-makingLeadership and stakeholder managementHigh adaptability in a fast-paced retail environmentCreative and strategic thinking with strong execution skills What Success Looks LikeAchievement of sales, margin, and market share targetsImproved forecast accuracy and inventory efficiencyHigh-performing marketing campaigns with measurable ROIStrong omnichannel brand presence (retail + e-commerce)Consistent, premium brand execution across all touchpoints Work ArrangementSemi-flexible full onsite schedule in Malate, Manila.