Offline Marketing Executive – Doctor Referrals & HM.Sc. Counsellor – Diagnostics & Internal Salesealthcare Partnerships

Company: Ogha HealthLocation: Gachibowli, HyderabadEmployment Type: Full-TimeWork Mode: On-siteVacancies: 2Experience: 2–5 YearsQualification: M. Sc. Psychology / Counselling Psychology preferredSalary: ₹40,000–₹50,000 per month + Performance-Based IncentivesAbout Ogha HealthOgha Health is a multi-specialty healthcare centre in Gachibowli, Hyderabad, providing integrated healthcare, diagnostic, therapeutic, fitness, and preventive health services.

Our key service areas include:Diagnostics & Health Check-upsPhysiotherapy & Pain ManagementSnoring & Sleep CareDental CareBody TransformationWeight ManagementSleep TherapeuticsFitness & WellnessAbout the RoleOgha Health is looking for an M. Sc. Counsellor – Diagnostics & Internal Sales to manage diagnostic enquiries, counsel patients, coordinate appointments, support lead conversion, and contribute to diagnostic sales and revenue targets.

The role requires strong communication, patient counselling, relationship management, follow-up, and sales-conversion skills. The selected candidate will work closely with doctors, the diagnostic team, marketing, front-office staff, and management to support a smooth patient journey from enquiry and counselling through diagnostic booking and completion. Key Responsibilities1.

Patient CounsellingCounsel patients and their family members regarding available diagnostic services and health-check packages. Understand patient

requirements and provide information about relevant services based on available and approved clinical recommendations. Explain diagnostic tests, packages, procedures, pricing, preparation

requirements, and appointment processes in a clear and patient-friendly manner. Build professional relationships with patients through empathetic and respectful communication. Address patient queries and non-clinical concerns appropriately. 2. Diagnostics Sales & Lead ConversionManage diagnostic leads received through calls, digital marketing, walk-ins, referrals, and other channels. Respond to new enquiries in a timely manner. Understand and qualify diagnostic

requirements. Support the conversion of relevant enquiries into diagnostic appointments and package bookings. Conduct timely follow-ups with interested, pending, and inactive leads. Address non-clinical concerns related to pricing, packages, appointment timings, and processes. Work toward monthly diagnostic sales and revenue targets. 3. Diagnostic Package CounsellingDevelop comprehensive knowledge of Ogha Health’s diagnostic tests and health-check packages.

Clearly explain package features, inclusions, pricing, processes, and applicable preparation

requirements. Educate patients about preventive health check-ups and available diagnostic services. Identify relevant package opportunities based on patient

requirements and approved clinical recommendations. 4. Appointment & Patient CoordinationSchedule and confirm diagnostic appointments. Coordinate with the diagnostic team to support smooth patient scheduling. Communicate relevant preparation instructions to patients as per approved protocols. Follow up with patients to help minimise cancellations and no-shows. 5.

Follow-Up & Relationship ManagementConduct structured follow-ups with patients who have not yet completed their booking. Maintain an organised follow-up process for diagnostic leads. Follow up on missed, cancelled, and postponed appointments. Maintain professional relationships with existing patients. Communicate information about appropriate repeat health-checks and diagnostic services when relevant. 6.

Internal CoordinationWork closely with doctors, diagnostic technicians, therapists, front-office staff, marketing, and management. Coordinate patient

requirements with the appropriate internal departments. Ensure accurate and timely communication of relevant patient information within the organisation. Share feedback with the marketing team regarding lead quality, patient

7. CRM & ReportingMaintain accurate records of leads, calls, follow-ups, appointments, bookings, and sales. Regularly update CRM and lead-management systems. Track lead-to-appointment and appointment-to-diagnostic booking conversion. Maintain daily activity reports. Prepare weekly and monthly sales performance reports. Track revenue generated from diagnostic services. Monitor pending leads and ensure timely follow-up. Candidate ProfileQualificationM. Sc.

Psychology / Counselling Psychology / Clinical Psychology preferred. Candidates with relevant postgraduate

qualifications and strong healthcare sales or counselling experience may also be considered. Experience2–5 years of relevant experience in one or more of the following areas:Patient counsellingDiagnostic centresHospitalsHealthcare salesHealthcare counsellingWellness centresHealth-check packagesMedical/diagnostic salesCustomer relationship managementRequired SkillsExcellent verbal and written communication skills. Strong counselling and active-listening abilities.

Empathetic and patient-focused approach. Strong sales and conversion skills. Excellent follow-up and relationship-management skills. Ability to address objections and discuss service-related concerns professionally. Target-oriented approach with strong ownership of

responsibilities. Good understanding of healthcare and diagnostic services. Ability to explain healthcare services in clear, simple, and patient-friendly language. Strong organisational and coordination skills. Basic knowledge of CRM systems and reporting. Professional conduct and communication in a patient-facing environment.

Key Performance Indicators (KPIs)Performance will be evaluated primarily on diagnostic conversion, revenue generation, follow-up effectiveness, and quality of patient service.

Key metrics include:Number of diagnostic leads contactedLead response timeQualified leadsCounselling sessions completedDiagnostic appointments generatedLead-to-booking conversion rateAppointment-to-booking conversion rateDiagnostic tests/packages soldDiagnostic revenue generatedAverage revenue per patientFollow-up completion rateRepeat diagnostic bookingsMonthly sales target achievementPatient satisfaction and service qualityCompensation₹40,000–₹50,000 per month + Performance-Based IncentivesPerformance-based incentives may be linked to measurable outcomes, including:Diagnostic bookingsPackage conversionsRevenue achievementMonthly targetsRepeat businessWhat We Are Looking ForWe are looking for a professional who can effectively combine patient counselling, communication, relationship management, and sales skills.

Work with a growing multi-specialty healthcare organisation. Opportunity to develop expertise in healthcare counselling and diagnostics. Performance-based earning potential. Professional and growth-oriented work environment. Opportunity to contribute to patient experience and organisational growth. Apply NowIf you are an M. Sc.

Psychology, Counselling Psychology, or related postgraduate professional with strong communication, patient-handling, counselling, and sales-conversion abilities, and are interested in developing your career in healthcare diagnostics and internal sales, we would like to hear from you. Join Ogha Health and become part of our Diagnostics & Patient Counselling team. 000000.