Growth Lead

About PorcelliaPorcellia is a boutique growth marketing agency scaling high-potential D2C brands across lifestyle, wellness, fashion, and beauty. We manage performance marketing and brand strategy for 30+ of India's fastest-growing D2C companies. We blend creativity with conversion, storytelling with structure, and fun with performance. We hire smart misfits — the ones who think deeply, move fast, and care intensely.

As we scale, our biggest constraint isn't demand from brands. It's people. Finding them, bringing them in, and making sure they stick. That's where this role comes in. Who we've worked withOYO · Paytm · Twitter India · MyGlamm · mCaffeine · AJIOBut what matters more is this: we like working with brands that are still figuring things out — and helping them become the next big thing. 0–1 and 1–10 is not a comfortable place to work.

comFun Things About Us100% remoteYoung team with a low average ageRegular team offsitesHigh ownership and low bureaucracyIdeas matter more than hierarchyDirect exposure to real brands and real business numbersWork closely with performance, creative, CRO, retention, and operationsPlenty of room to experiment, learn, and growBecause growth isn't just about spending more. It's about knowing what to fix, what to scale, and when.

What We're Looking ForMinimum 3 years in D2C, performance marketing, or project management — or previous experience as a founder in a D2C or e-commerce setup. If you're from performance marketing or D2C: you've already lived inside CAC, creative testing, and spend decisions. Fastest ramp — this role is unit-economics heavy. If you're from project management: we'll read every one of these applications. But your note has to show numbers thinking, not process discipline.

Tell us about a call you made on the data, not a project you delivered. Beyond the yearsVery high sense of ownership and accountabilityA real grip on unit economics — CAC, LTV, CM1/CM2/CM3, payback period. Excel/Sheets you built yourself: formulas, pivots, dashboardsClient-facing confidence, including with foundersBusiness-first thinking.

We'll judge you on scale and profitability, not channel metricsRoles and ResponsibilitiesStrategyOwn the monthly revenue and blended ROAS on assigned accounts, end to end. Set the channel strategy: where budget goes across Meta, Google, and other performance channels, and what each channel is expected to return. Own the funnel model and unit economics for each client. Know CM1 and CM2 by product, and know what CAC the account can afford.

Build the monthly growth plan: the target, the three levers that get us there, and what each lever is worth. OperationsDirect media buyers day to day. Approve scaling and kill calls, hold them to the testing calendar, and review pacing, account structure, and tracking hygiene before bad decisions cost a week. Brief and review Creative Strategy, CRO, and Retention on your accounts with the respective internal teams.

Diagnose where revenue is leaking, size the opportunity, route it to the right team with evidence attached, and come up with growth levers. ReportingBe the single point of contact for the client. Run the weekly call, send MOMs within 12 hours, and flag problems before the client spots them. Present the monthly business review: what happened, what it means, what we're doing next.

Work Setup & Compensation100% Remote Full ownership of real accounts, not shadow workFast feedback loops and direct access to foundersA front-row seat to scaling serious D2C brandSalary- 16-18LPAHow to ApplySend your resume + a short note answering:\"Tell us about a time you made something grow. \"No note, no role. ). 000000.