Content Creator & Social Media Executive

Job description

Botanika Drinks is a fast-growing premium botanical soda brand combining European R&D expertise with local Indonesian production. Our products are designed for modern restaurants, cafés, hotels, bars, and lifestyle venues across Jakarta.We are looking for a driven and creative individual to lead our content creation efforts and grow our social media presence. You will own the full content lifecycle — from ideation and shooting to editing, scheduling, and performance analysis — while bringing fresh ideas that resonate with our audience and strengthen our brand identity. Content CreationConceptualise, shoot, and edit high-quality content for social media platformsIncorporate current trends and platform best practices into all content formatsOperate both phone and DSLR/mirrorless camera equipment to produce polished visualsDesign graphics and supporting assets using Canva Pro and relevant tools Content Planning & StrategyOwn and lead the weekly content calendar — planning, scheduling, and executionTake full ownership of posting, scheduling optimisation, and platform managementAnalyse performance metrics and translate insights into creative improvementsContribute actively to content strategy discussions and campaign alignment Social Media ManagementEngage with the community daily — responding to comments, DMs, and interactionsMonitor platform trends and surface timely content opportunitiesMaintain consistency in brand tone, visual identity, and messaging across channels On-Site & Creative SessionsCoordinate and lead creative sessions at the Jakarta officeCollaborate with internal stakeholders to align content with campaign objectives Copywriting & CommunicationWrite engaging captions and copy primarily in Bahasa IndonesiaApply strong storytelling principles across all written contentProduce some English-language content as required Experience & Skills1–2 years of solid, demonstrable experience in content creation and/or social media managementProficient with phone and DSLR/mirrorless camera shooting and editingHands-on experience with Canva Pro and standard content editing toolStrong understanding of platform algorithms, content formats, and current trendsAbility to analyse social media insights and derive actionable improvements Personal AttributesProactive and self-directed — comfortable working with minimal supervisionCreative thinker who initiates ideas and leads content directionStrong communicator with excellent storytelling instinctsDetail-oriented with a keen eye for visual quality and brand consistencyCollaborative mindset with the ability to work across creative and campaign teams LanguageBahasa Indonesia: Fluent — required for primary copywriting and communicationEnglish: Conversational to proficient — preferred for some content and internal communication